Sell-Through Rate
Sell-through rate is the share of the units available to sell that have sold over a period — units sold ÷ (opening stock + receipts) × 100, or equivalently net units sold ÷ (net units sold + ending on hand). It signals how fast a style is selling and whether it needs a reorder or a markdown.
Sell-through is most useful tracked by style, size, and channel over time, and compared against a plan: a high full-price sell-through early in the season is a chase signal; a low one is a markdown signal.
See also
RetailNorthstar puts these metrics where planning decisions happen — connected to one plan, live against actuals.
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